The Purpose of a Blog for Business: What is Involved?

Design of Your WordPress Blog

The purpose of a blog for business is to make sales, or to get opt-ins to your list.  Another important purpose of your blog is to BUILD TRUST.  



There are many things you can do to encourage trust – you can have “Trust” seals at your website. Also, you can ensure that your site is secure; you do this by purchasing an SSL certificate.

Another important thing to invoke is to have a smooth, seamless (and secure)  checkout process. This post is not going to endeavor to explain the whole checkout process – there are good articles on that – such as this one .

Another good article which will help you examine shopping carts, and how to choose the RIGHT payment gateway is located HERE. It’s so essential to do a thorough analysis of the subject, so that your customers will feel secure at your site.


Create Authority with Your WordPress Blog

With your blog, you can inform and educate. You can entertain too. Just KNOW your audience (you can do this by checking your logs, and also the WordPress dashboard can provide information on keywords used to locate your blog.  By giving your readership valuable content, you’ll satisfy a need in them; they will return to your blog again and again – so long as you keep your wordpress website updated.   



Important Design Elements for Your Blog

Do you realize that it’s important that each page on your blog have a brand element, and it should BE the Same at each page of your site. The colors should be the same, as well. You don’t want your readers to ever be confused – you don’t want them head scratching, and wandering away because they’ve gotten confused as to which site they’re at.

Remember, most internet surfers visit a LOT of websites on any given day (this is WHY you need to keep design elements consistent).

 I’ve given you some good tips today – to read more, you can visit my valuable post here

 Prefer video?  Here’s input as to “the purpose of a blog for business ”    



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